In the past season, the subject of gay athletes in the Madden NFL 24 came up many times, and it was unpopular from a public relations standpoint more than once. San Francisco 49ers cornerback Chris Culliver declared "I don't do that," when asked about having a gay teammate in the locker room, before making an apology following the backlash from the media.

Many have been wondering if it is possible that a Madden NFL 24 player will come out as openly gay. It seems inevitable at this point. There likely to be those who are uncomfortable with it, but with Madden NFL 24 encouraging its players to be patient and accepting of their sexual orientation -- the latest collective bargaining contract prohibits the harassment of any kind that is related to sexual orientationand the league may gradually increase its acceptance of the possibility.

Madden NFL 24 Films is the league's mythology arm. Founded by Ed Sabol in the 1960s and swiftly snatched up by owners with dramatic voiceovers, and slow-motion images of footballs in the air have been used to define and create the image of the league, its teams, eras and players.The style and appearance of professional football is a direct heir to the work of Sabol.

It's also been a potent marketing tool to sell the product that is professional soccer.

Since 2003 Madden NFL 24 Films was able to find the perfect partner after the league launched its own 24-hour cable channel, called the Madden NFL 24 Network. The network's audience grew from 12 to 72 million homes in 2013. It was the network's growth that spurred the 2009 lawsuit

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